Today, organizations spend significant resources on their communication strategies and, in some cases, on reacting to information disseminated by fake news or opposition groups. Yet, knowing how different audiences absorb or perceive messages is not always easy. Our team can support you in developing and delivering the most impactful messages, by implementing media monitoring processes and text mining.
Word frequency that gives greater prominence to words that appear more frequently in a source text
The interesting events that occurred in temporal data by days, hours, minutes, or seconds
Exact information about the place where people are posting the term of interest
What the public thinks or ‘feels’ about a specific topic
Identification of who says what, in which channels, to whom, and with what effect
Delivery of a final product—based on your needs—including objectives, key messages, recommended communication channels, strategic opportunities, and context-based response strategies for particular situations