Social media is an essential tool to interact with your audiences, position rights-based messaging, disseminate evidence-based recommendations, and generate a wider base of support for your mission and vision. The right image, the right photo, the right blog can make a significant difference in how you are perceived by different stakeholders, including beneficiaries, donors, and partners.
Identifying the social media platforms that are better suited for your type of work
Co-developing visual and written content
Growing your social media accounts
Incorporating participatory processes that engage your audience and allow them to provide feedback
Using audience feedback to improve your social media
Monitoring your media presence to learn if your performance is aligned with your project and programme goals (i.e. are the messages reaching your priority audiences?)