Social media management

Social media is an essential tool to interact with your audiences, position rights-based messaging, disseminate evidence-based recommendations, and generate a wider base of support for your mission and vision. The right image, the right photo, the right blog can make a significant difference in how you are perceived by different stakeholders, including beneficiaries, donors, and partners.

Our team can provide support in the following ways:

Identifying the social media platforms that are better suited for your type of work

Co-developing visual and written content

Growing your social media accounts

Incorporating participatory processes that engage your audience and allow them to provide feedback

Using audience feedback to improve your social media

Monitoring your media presence to learn if your performance is aligned with your project and programme goals (i.e. are the messages reaching your priority audiences?)

'On social media, we have a great opportunity to be a source of inspiration, change, and power. Using this window with a social approach is very beneficial for companies that envision a change in society.'
Mariana Espinel
IWORDS Communications

Our multidisciplinary team has worked with organizations, initiatives, and networks throughout Latin America, MENA, Africa, Asia, Europe, and North America.