In July 2020, the World YWCA—a grassroots-driven global movement rooted in the leadership of women, young women, and girls—commissioned IWORDS Communications to write the proposal of a five-year programme to be implemented by eight different partners in Palestine, Egypt, Kenya, and South Sudan. The programme aims to strengthen young women’s participation so that they can effectively influence decision-making in favour of gender-just laws, policies, norms, and practices related to their bodily integrity and equal participation. 

IWORDS was excited to undertake this task. As a company, we are always eager to contribute to initiatives that seek to achieve gender equality and the empowerment of all women and girls. Furthermore, we are enthusiastic about supporting demands to eliminate discrimination against women and gender-based violence (GBV). We recognise that this is possible to the extent that gender equality is also achieved by abolishing discriminatory family laws and legal status laws. However, we understand that influencing policies and legal frameworks is not enough to achieve the desired change. The patriarchal social norms that undermine women’s leadership and participation in decision-making would also need to change.

This ambitious initiative had an exciting particularity. The background of the partners and the contexts of the countries were all different, but they shared one similarity, la raison d’être of the intervention itself: the countries had high levels of gender inequality and women’s discrimination and, for many years, the partners were engaged in combatting them. Therefore, the proposal needed to capture these differences and similarities throughout the description of the programme design.  

The co-creation process of the proposal started by understanding the nature, capacities, expertise, and experiences of each partner, as well as by understanding the context related to the intervention in the countries of implementation. The context analysis was a thorough process, in which desk review and in situ consultations with women’s rights collectives, associations, and organisations were conducted in the four countries. This process gave the consortium and IWORDS a clear picture of the status of women, the situation of women’s rights organisations, the role of faith in family laws and social norms, and the existing national legal and policies frameworks related or hindering gender equality and women’s rights. 

Only through a rigorous understanding of the above-mentioned elements could one design a relevant and evidence-based proposal. This research was also the foundation for developing the Theory of Change, the refinement of long-term and intermediate outcomes, and the definition of activities. During three months, dozens of bilateral and group workshops were held on online platforms. The co-creation and co-production of the different sections of the proposal required tireless efforts from all involved in the process. The conviction of the programme’s importance and the consortium’s unique added value were vital to making this initiative come to life. 

In December 2020, the Ministry of Foreign Affairs of the Netherlands, within the scope of the grant instrument Power of Women, granted the World YWCA (consortium lead) millions in funding to contribute to the achievement of Sustainable Development Goal 5. On our part, we trust that this initiative will contribute to sowing the seed for the creation and strengthening of movements that fight to recognise women’s rights as human rights.